Google's Penalty Content

You heard of it right. Here some quick useful info about google's penalty content:

1. There is a Duplicate Content Penalty.

2. Google will only apply the Duplicate Content Penalty if they have reason to believe that attempts have been made to use Duplicate Content to manipulate search engine results.

3. When Google imposes the Duplicate Content Penalty, the entire site may be removed from the search results. In other words, the entire site will be deindexed.

4. Google will not apply the Duplicate Content penalty just because the same content appears on more than one web page or web site.

5. There are other unnamed penalties (lighter penalties, I would assume) for having certain activities such as scraping content from other sites, or republishing content from other websites without adding any value.

6. For this reason, Google discourages creating multiple pages, subdomains or domains with substantially Duplicate Content.

7. If you have affiliate websites and republish content from the vendor, Google encourages you to add additional content and value. Do not use a cookie cutter approach.

8. There is also a Duplicate Content Filter.

9. The Duplicate Content Filter is applied when multiple web pages contain identical (duplicate) content.

10. When the Duplicate Content Filter is applied some pages will not appear in the main results. These pages are relegated to the supplemental results.

11. As was demonstrated in Part 1, not all pages with duplicate content suffer from the Duplicate Content Filter.

12. My suspicion is that the Duplicate Content Filter could actually be the unnamed penalties that I mentioned in 5 (above) and talked about by Google in the Webmaster Guidelines.

13. This would mean that if a website falls foul of 5, 6 or 7 it is likely to suffer from the Duplicate Content Filter.

14. A web page that suffers the Duplicate Content Filter for one search term will not necessarily suffer the Duplicate Content Filter for a different search term.

Note: search and writen by Rebelleon